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Strategic Communications

Transparent Communication in Workplace: Benefits & How to Get Started

A few years back when I used to run my own startup, I used to think that the lesser information I give my employees about business operations, the more control I could have over the business. Never have I been...

Vijay S Paul
5 min read
Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different...

Vijay S Paul
5 min read
Content Strategy

7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Vijay S Paul
5 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Editor's Pick

Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read
Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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