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Strategic Communications

5 Women Leaders in the Public Relations/Communications Industry Share Invaluable Insights

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...

Vijay S Paul
15 min read
Strategic Communications

The Art of Presentation Design [With Slides]

Recently, I handled this webinar on “The Art of Presentation Design” for a 500+ strong business community. I was a part of it when I was back home in India, and also part of the first training...

Vijay S Paul
8 min read
Content Strategy

Are You Using Racist Language in Your Content Unknowingly?

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become...

Vijay S Paul
4 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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