Category - Strategic Communications

Strategic Communications

5 Women Leaders in the Public Relations/Communications Industry Share Invaluable Insights

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications. This also means that I have a strong...

15 min read

dog wearing green jacket and gold chain on a green background

Strategic Communications

Intuitive vs Acquired Behaviour

Take a look at this webpage below. There are five links. Can you identify them all? There is a high chance that the first link you saw was the orange coloured ‘continue reading’ link at the bottom. Absolutely as intended. But where are the other...

4 min read

Strategic Communications

5 Podcasts to Listen to If You Are a Communications Professional

Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix – Jordan Harbinger Why podcasts? Podcasts are becoming more and more popular than ever because they fit easily into our busy schedules. Going for...

4 min read

Strategic Communications

8 Point Guide to Writing a Cold Email

Writing a cold email is one of the easiest things ever. But, writing a good cold email is difficult. Getting a response to one, is heavenly. Why cold emails are tough If you have ever written a cold email and tried to get a response from the...

8 min read

Strategic Communications

Here’s How to Write an Angry Email

Short answer Feel free to write an angry email any way you want. Just never send it. Long answer At some point in our professional career, we all would have received an email to which the first impulse would have been to respond with some spicy...

6 min read

Strategic Communications

Transparent Communication in Workplace: Benefits & How to Get Started

A few years back when I used to run my own startup, I used to think that the lesser information I give my employees about business operations, the more control I could have over the business. Never have I been more wrong. You see, transparency is...

5 min read

Strategic Communications

How I Pamper My Freelance Clients To Receive 91% Repeat Business

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I have worked with 44 clients helping them...

5 min read

Strategic Communications

7 International Students Show Us How to Achieve Success in the Australian Job Market

International education is as important to Australia, as Australia has been for international students. Represented as Australia’s third greatest export at a value of $33.9 billion, 2019 saw 758,154 full-fee paying international students in...

10 min read

Strategic Communications

Step by Step Guide to Building a Genuine Brand Story [With Template]

What is your brand story? Be it for your business, product, service, blog, or maybe just your personal brand. Do you have a story around what your brand stands for? What is brand story Brand stories are authentic narratives around what your brand...

3 min read

Strategic Communications

7 Copywriting Books That Helped Me Learn About Audience Psychology

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this list, I’ll be focusing on...

5 min read