Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications. This also means that I have a strong...
Take a look at this webpage below. There are five links. Can you identify them all? There is a high chance that the first link you saw was the orange coloured ‘continue reading’ link at the bottom. Absolutely as intended. But where are the other...
Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix – Jordan Harbinger Why podcasts? Podcasts are becoming more and more popular than ever because they fit easily into our busy schedules. Going for...
Writing a cold email is one of the easiest things ever. But, writing a good cold email is difficult. Getting a response to one, is heavenly. Why cold emails are tough If you have ever written a cold email and tried to get a response from the...
Short answer Feel free to write an angry email any way you want. Just never send it. Long answer At some point in our professional career, we all would have received an email to which the first impulse would have been to respond with some spicy...
A few years back when I used to run my own startup, I used to think that the lesser information I give my employees about business operations, the more control I could have over the business. Never have I been more wrong. You see, transparency is...
Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I have worked with 44 clients helping them...
International education is as important to Australia, as Australia has been for international students. Represented as Australia’s third greatest export at a value of $33.9 billion, 2019 saw 758,154 full-fee paying international students in...
What is your brand story? Be it for your business, product, service, blog, or maybe just your personal brand. Do you have a story around what your brand stands for? What is brand story Brand stories are authentic narratives around what your brand...
Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this list, I’ll be focusing on...