Category - Content Strategy

Content Strategy

Are Your Virtual Events Accessible to All? This Accessibility Checklist Might Help.

A few weeks back I was attending a Zoom webinar. The speaker had a few slides that were absolutely illegible. As in bright-pink-text-on-white-background illegible. While virtual events have made knowledge sharing more accessible for people across...

4 min read

Content Strategy

5 Things I Do to Increase My Productivity as a Writer

Let’s all agree that anyone and everyone who’s even remotely interested in writing, wants to write more. If someone publishes one article a week, they want to do one a day. If someone is writing one article a day, they want to write two...

4 min read

Content Strategy

The 4 Point Website Design Strategy You Definitely Need

I won’t bore you with an introduction to why every brand needs a website. That’s very 2005. But I will definitely tell you the 4 point website design strategy you should follow before you decide on building your next website...

5 min read

Content Strategy

Are You Using Racist Language in Your Content Unknowingly?

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become commonplace. Words like master, slave...

4 min read

Content Strategy

Should I Blog Consistently or Wait for Inspiration to Strike?

Short answer Yes, you should blog consistently if you are trying to build a readership. Long answer If you have been asking yourself the above question, I get where you come from. All these years, I too would write only when I felt like writing. I...

4 min read

Content Strategy

Free vs Complimentary. Why They Actually Don’t Mean the Same

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice versa. Whereas in some other cases, it...

4 min read

Content Strategy

Here’s How I Always Make Time to Read 40+ Articles Daily

And no, its not a clickbait title. I actually do read daily. It is a habit. While some days I only read blog posts and articles, a lot of the other days I also make time to read at least a few pages of a book. But either way, I ensure that I do read...

5 min read

Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different? It’s been quite some time since I...

5 min read

Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read

Content Strategy

Inverted Pyramid Style of Writing for Web – The What, Why & How

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where, why are explained first. Followed by the...

5 min read