Category - Content Strategy

Content Strategy

Free vs Complimentary. Why They Actually Don’t Mean the Same

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or nor, depends on the context. In some cases free means complimentary and vice versa. Whereas in some other cases, it...

4 min read

Content Strategy

Here’s How I Always Make Time to Read 40+ Articles Daily

And no, its not a clickbait title. I actually do read daily. It is a habit. While some days I only read blog posts and articles, a lot of the other days I also make time to read at least a few pages of a book. But either way, I ensure that I do read...

5 min read

Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different? It’s been quite some time since I...

5 min read

Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read

Content Strategy

Inverted Pyramid Style of Writing for Web – The What, Why & How

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where, why are explained first. Followed by the...

5 min read

Content Strategy

PDF or Web Page? How to Design Your Playbook

I have recently been working as a content designer for the creation of a playbook. Brought in late, my first decision was to take a call on how to present the document. And I had 24 hours to take that decision. Context Firstly, in case you...

5 min read

Content Strategy

9 Simple Steps To My Content Creation Process

Creating content on a consistent basis is no easy job. I’ll give you that. But to be a great content creator, it is mandatory to keep churning out content on a regular basis. I personally do not have a mind-blowing content creation process in...

6 min read

Content Strategy

Is Your Website A Victim of Poor Content Management? Here Are 7 Symptoms.

A lot of businesses out there have amazing content on their website. They have spent enormous amounts of time, energy, and money in creating this content. But thanks to poor content management, these content would most probably be lost in the...

9 min read

Content Strategy

The Qualities of Great Content – Web vs Email vs Social

What are the qualities of great content? Do you have a definite answer? Maybe yes, maybe not. The answer depends on the platform and the medium. The way you write an email is different from how you write a blog post. This is again different from the...

4 min read

Content Strategy

Copywriting vs Content Writing: Differences, Skills & Careers

The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously, it’s not as simple as that. Let’s...

8 min read