Typewriter.Media
Content Strategy

Copywriting vs Content Writing: Differences, Skills & Careers

The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...

Vijay S Paul
8 min read
Content Strategy

7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Vijay S Paul
5 min read
Internal Communications

Top 5 Books for (Internal) Communication Managers

I have to agree, there are not a lot of books out there specifically for Internal Communication Specialists. Yes, there are lots that talk about communication in general. But if you are someone who works in...

Vijay S Paul
4 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Editor's Pick

Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read
Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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