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Strategic Communications

9 Key Ingredients to Building a Great Company Culture

Introduction Whenever we have discussions about a great company culture, Google’s name does pop up. After all, they are famous for their colourful and lively offices, ping-pong tables, slides, snacks...

Vijay S Paul
8 min read
Strategic Communications

5 Podcasts to Listen to If You Are a Communications Professional

Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix – Jordan Harbinger Why podcasts? Podcasts are becoming more and more popular than ever because they fit...

Vijay S Paul
4 min read
Content Strategy

Why Writing Monday to Friday is Better Than Writing Mon-Fri

For the last few months, I have been exploring in-depth the field of microcopy and UX writing. While I have started to analyze the meaning of words better, I am also focusing on how accessible the content is...

Vijay S Paul
3 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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