Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that...

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice...