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Strategic Communications

7 Copywriting Books That Helped Me Learn About Audience Psychology

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

Vijay S Paul
5 min read
Strategic Communications

15 Popular Job Roles for Communications Graduates in Australia (With Average Salary)

Being a Communications Graduate myself, I can totally relate to the fact of how difficult it can get to try to maneuver the Communications industry in Australia, especially when you start your job search...

Vijay S Paul
2 min read
Internal Communications

Top 5 Books for (Internal) Communication Managers

I have to agree, there are not a lot of books out there specifically for Internal Communication Specialists. Yes, there are lots that talk about communication in general. But if you are someone who works in...

Vijay S Paul
4 min read

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read
Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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