Communications and Content Strategy Blog

Content Strategy

7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Vijay S Paul

5 min read

Internal Communications

10 Tips To Handle A Micromanaging Boss (From An Ex-Micromanager)

By far, one of the most difficult things in the workplace is to handle a micromanaging boss. They suck the soul out of you and make work more tedious than it actually should be. If you have never had such a...

Vijay S Paul

10 min read

Strategic Communications

8 Point Guide to Writing a Cold Email

Writing a cold email is one of the easiest things ever. But, writing a good cold email is difficult. Getting a response to one, is heavenly. Why cold emails are tough If you have ever written a cold email and...

Vijay S Paul

8 min read

Free vs Complimentary. Why They Actually Don’t Mean the Same

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice versa. Whereas in some other cases, it...

4 min read

Content Strategy

Inverted Pyramid Style of Writing for Web – The What, Why & How

5 min read

Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

3 min read

Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different? It’s been quite some time since I...

5 min read

Editor's Pick

Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

5 min read

Content Strategy

9 Simple Steps To My Content Creation Process

6 min read

Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read