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Strategic Communications

7 International Students Show Us How to Achieve Success in the Australian Job Market

International education is as important to Australia, as Australia has been for international students. Represented as Australia’s third greatest export at a value of $33.9 billion, 2019 saw 758,154 full-fee...

Vijay S Paul
10 min read
Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different...

Vijay S Paul
5 min read
Content Strategy

Is Your Website A Victim of Poor Content Management? Here Are 7 Symptoms.

A lot of businesses out there have amazing content on their website. They have spent enormous amounts of time, energy, and money in creating this content. But thanks to poor content management, these content...

Vijay S Paul
9 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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