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Strategic Communications

How I Pamper My Freelance Clients To Receive 91% Repeat Business

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Vijay S Paul
5 min read
Strategic Communications

5 Women Leaders in the Public Relations/Communications Industry Share Invaluable Insights

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...

Vijay S Paul
15 min read
Content Strategy

The Qualities of Great Content – Web vs Email vs Social

What are the qualities of great content? Do you have a definite answer? Maybe yes, maybe not. The answer depends on the platform and the medium. The way you write an email is different from how you write a...

Vijay S Paul
4 min read

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Strategic Communications

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One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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