“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

I have recently been working as a content designer for the creation of a playbook. Brought in late, my first decision was to take a call on how to present the document. And I had 24 hours to take that decision...