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Improving content management
Content Strategy

7 Steps to Improving Your Organization’s Content Management

Question: Do you have a record of all the content that your organization has? And do you have a proper strategy for managing this content? For organizations big or small, content management has become the need...

Vijay S Paul
5 min read
Strategic Communications

How I Pamper My Freelance Clients To Receive 91% Repeat Business

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Vijay S Paul
5 min read
Content Strategy

5 Things I Do to Increase My Productivity as a Writer

Let’s all agree that anyone and everyone who’s even remotely interested in writing, wants to write more. If someone publishes one article a week, they want to do one a day. If someone is writing...

Vijay S Paul
4 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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