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Content Strategy

Do You Know The Right Word? Choose vs Select vs Pick.

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different...

Vijay S Paul
5 min read
Strategic Communications

5 Podcasts to Listen to If You Are a Communications Professional

Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix – Jordan Harbinger Why podcasts? Podcasts are becoming more and more popular than ever because they fit...

Vijay S Paul
4 min read
Content Strategy

Inverted Pyramid Style of Writing for Web – The What, Why & How

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where...

Vijay S Paul
5 min read

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Strategic Communications

What is Strategic Communication?

One simple Google search and you will understand that none of the results on the first two pages give a clear or concise definition of what is strategic communications. Hopefully, we bring an end to that confusion today. What is Strategic...

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Content Strategy

9 Easy Tips to Make Your Blog More Readable

A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard...

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Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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