Category - Content Strategy

Content Strategy

7 Steps to Improving Your Organization’s Content Management

Question: Do you have a record of all the content that your organization has? And do you have a proper strategy for managing this content? For organizations big or small, content management has become the need of the day. Be it website content...

5 min read

Content Strategy

7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do you know which 20% of your content is...

5 min read

Content Strategy

Why Writing Monday to Friday is Better Than Writing Mon-Fri

For the last few months, I have been exploring in-depth the field of microcopy and UX writing. While I have started to analyze the meaning of words better, I am also focusing on how accessible the content is. Let’s take a simple example. When...

3 min read

Content Strategy

Are Your Virtual Events Accessible to All? This Accessibility Checklist Might Help.

A few weeks back I was attending a Zoom webinar. The speaker had a few slides that were absolutely illegible. As in bright-pink-text-on-white-background illegible. While virtual events have made knowledge sharing more accessible for people across...

4 min read

Content Strategy

5 Things I Do to Increase My Productivity as a Writer

Let’s all agree that anyone and everyone who’s even remotely interested in writing, wants to write more. If someone publishes one article a week, they want to do one a day. If someone is writing one article a day, they want to write two...

4 min read

Content Strategy

The 4 Point Website Design Strategy You Definitely Need

I won’t bore you with an introduction to why every brand needs a website. That’s very 2005. But I will definitely tell you the 4 point website design strategy you should follow before you decide on building your next website...

5 min read

Content Strategy

Are You Using Racist Language in Your Content Unknowingly?

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become commonplace. Words like master, slave...

4 min read

Content Strategy

Should I Blog Consistently or Wait for Inspiration to Strike?

Short answer Yes, you should blog consistently if you are trying to build a readership. Long answer If you have been asking yourself the above question, I get where you come from. All these years, I too would write only when I felt like writing. I...

4 min read

Content Strategy

Free vs Complimentary. Why They Actually Don’t Mean the Same

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice versa. Whereas in some other cases, it...

4 min read

Content Strategy

Here’s How I Always Make Time to Read 40+ Articles Daily

And no, its not a clickbait title. I actually do read daily. It is a habit. While some days I only read blog posts and articles, a lot of the other days I also make time to read at least a few pages of a book. But either way, I ensure that I do read...

5 min read