Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Writing a cold email is one of the easiest things ever. But, writing a good cold email is difficult. Getting a response to one, is heavenly. Why cold emails are tough If you have ever written a cold email and...

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...