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Copywriting vs Content Writing: Differences, Skills & Careers

The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...

Getting Back to Work Post COVID19: How to Communicate Change

The COVID-19 pandemic has turned life, and work, upside down. There’s definitely no one arguing about that. The easiest part was asking people to go home. The slightly difficult part came while trying to...

Are Your Virtual Events Accessible to All? This Accessibility Checklist Might Help.

A few weeks back I was attending a Zoom webinar. The speaker had a few slides that were absolutely illegible. As in bright-pink-text-on-white-background illegible. While virtual events have made knowledge...

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