“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice...

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...