I have recently been working as a content designer for the creation of a playbook. Brought in late, my first decision was to take a call on how to present the document. And I had 24 hours to take that decision...

Take a look at this webpage below. There are five links. Can you identify them all? There is a high chance that the first link you saw was the orange coloured ‘continue reading’ link at the bottom. Absolutely...

The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...