Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become...

Recently, I handled this webinar on “The Art of Presentation Design” for a 500+ strong business community. I was a part of it when I was back home in India, and also part of the first training...

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...