Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content...

What is your brand story? Be it for your business, product, service, blog, or maybe just your personal brand. Do you have a story around what your brand stands for? What is brand story Brand stories are...

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become...