The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...

The COVID-19 pandemic has turned life, and work, upside down. There’s definitely no one arguing about that. The easiest part was asking people to go home. The slightly difficult part came while trying to...

A few weeks back I was attending a Zoom webinar. The speaker had a few slides that were absolutely illegible. As in bright-pink-text-on-white-background illegible. While virtual events have made knowledge...