A few weeks back, I was talking to a work colleague of mine who works in the communications team of another department in my organization. They had recently sent out an employee survey to about 350 staff in...

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

What is your brand story? Be it for your business, product, service, blog, or maybe just your personal brand. Do you have a story around what your brand stands for? What is brand story Brand stories are...