Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Writing a cold email is one of the easiest things ever. But, writing a good cold email is difficult. Getting a response to one, is heavenly. Why cold emails are tough If you have ever written a cold email and...

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where...