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Improving content management
Content Strategy

7 Steps to Improving Your Organization’s Content Management

Question: Do you have a record of all the content that your organization has? And do you have a proper strategy for managing this content? For organizations big or small, content management has become the need...

Vijay S Paul
5 min read
Strategic Communications

7 Copywriting Books That Helped Me Learn About Audience Psychology

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

Vijay S Paul
5 min read
Content Strategy

Why Writing Monday to Friday is Better Than Writing Mon-Fri

For the last few months, I have been exploring in-depth the field of microcopy and UX writing. While I have started to analyze the meaning of words better, I am also focusing on how accessible the content is...

Vijay S Paul
3 min read

Popular articles

Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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