Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become...

Depending on the context, do you know which is the right word – choose vs select vs pick? Are they interchangeable? Do they mean the same? If they don’t mean the same, what makes them different...