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How I Pamper My Freelance Clients To Receive 91% Repeat Business

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

5 Women Leaders in the Public Relations/Communications Industry Share Invaluable Insights

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...

PDF or Web Page? How to Design Your Playbook

I have recently been working as a content designer for the creation of a playbook. Brought in late, my first decision was to take a call on how to present the document. And I had 24 hours to take that decision...

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What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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