Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

Let’s all agree that anyone and everyone who’s even remotely interested in writing, wants to write more. If someone publishes one article a week, they want to do one a day. If someone is writing...

What are the qualities of great content? Do you have a definite answer? Maybe yes, maybe not. The answer depends on the platform and the medium. The way you write an email is different from how you write a...