I won’t bore you with an introduction to why every brand needs a website. That’s very 2005. But I will definitely tell you the 4 point website design strategy you should follow before you decide on...

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

A few weeks back, I was talking to a work colleague of mine who works in the communications team of another department in my organization. They had recently sent out an employee survey to about 350 staff in...