Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content...

For the last few months, I have been exploring in-depth the field of microcopy and UX writing. While I have started to analyze the meaning of words better, I am also focusing on how accessible the content is...

Words matter. And what matters even more is the meaning these words convey. In the content sector, the last few years have seen a lot of discussion around the use of racist language/words that have become...