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Strategic Communications

Intuitive vs Acquired Behaviour

Take a look at this webpage below. There are five links. Can you identify them all? There is a high chance that the first link you saw was the orange coloured ‘continue reading’ link at the bottom. Absolutely...

Vijay S Paul
4 min read
Content Strategy

9 Simple Steps To My Content Creation Process

Creating content on a consistent basis is no easy job. I’ll give you that. But to be a great content creator, it is mandatory to keep churning out content on a regular basis. I personally do not have a...

Vijay S Paul
6 min read
Internal Communications

Getting Back to Work Post COVID19: How to Communicate Change

The COVID-19 pandemic has turned life, and work, upside down. There’s definitely no one arguing about that. The easiest part was asking people to go home. The slightly difficult part came while trying to...

Vijay S Paul
5 min read

Popular articles

Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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