A few weeks back, I was talking to a work colleague of mine who works in the communications team of another department in my organization. They had recently sent out an employee survey to about 350 staff in...

A lot of businesses out there have amazing content on their website. They have spent enormous amounts of time, energy, and money in creating this content. But thanks to poor content management, these content...

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...