A few weeks back I was attending a Zoom webinar. The speaker had a few slides that were absolutely illegible. As in bright-pink-text-on-white-background illegible. While virtual events have made knowledge...

Short answer Yes, you should blog consistently if you are trying to build a readership. Long answer If you have been asking yourself the above question, I get where you come from. All these years, I too would...

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...