Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

Let’s all agree that anyone and everyone who’s even remotely interested in writing, wants to write more. If someone publishes one article a week, they want to do one a day. If someone is writing...

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where...