“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...

International education is as important to Australia, as Australia has been for international students. Represented as Australia’s third greatest export at a value of $33.9 billion, 2019 saw 758,154 full-fee...