The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...
Apart from my day job, I also work as a freelance communications & content strategy consultant. And as you can imagine in this scenario, repeat business holds a lot of value. Over the past 24 months, I...
I have to agree, there are not a lot of books out there specifically for Internal Communication Specialists. Yes, there are lots that talk about communication in general. But if you are someone who works in...
International education is as important to Australia, as Australia has been for international students. Represented as Australia’s third greatest export at a value of $33.9 billion, 2019 saw 758,154 full-fee paying international students in...
Vijay S Paul
