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Strategic Communications

5 Podcasts to Listen to If You Are a Communications Professional

Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix – Jordan Harbinger Why podcasts? Podcasts are becoming more and more popular than ever because they fit...

Vijay S Paul
4 min read
Content Strategy

7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Vijay S Paul
5 min read
Content Strategy

9 Simple Steps To My Content Creation Process

Creating content on a consistent basis is no easy job. I’ll give you that. But to be a great content creator, it is mandatory to keep churning out content on a regular basis. I personally do not have a...

Vijay S Paul
6 min read

Popular articles

Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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