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7 Step Guide to Conducting a Website Content Audit

“80% of the consequences come from 20% of the causes” – Pareto Principle. In our context, the principle becomes: 80% of the website traffic comes from 20% of your content. Now, the million-dollar question. Do...

Inverted Pyramid Style of Writing for Web – The What, Why & How

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where...

Why Writing Monday to Friday is Better Than Writing Mon-Fri

For the last few months, I have been exploring in-depth the field of microcopy and UX writing. While I have started to analyze the meaning of words better, I am also focusing on how accessible the content is...

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What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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