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Inverted Pyramid Style of Writing for Web – The What, Why & How

What is the inverted pyramid style of writing? The inverted pyramid style of writing for the web refers to the writing structure where the most important information is presented first. The who, what, where...

Free vs Complimentary. Why They Actually Don’t Mean the Same

Let me get this straight right away. When it comes to free vs complimentary, whether they mean the ‘exact’ same thing or not, depends on the context. In some cases free means complimentary and vice...

9 Reasons Your Employee Surveys Gather Low Responses

A few weeks back, I was talking to a work colleague of mine who works in the communications team of another department in my organization. They had recently sent out an employee survey to about 350 staff in...

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What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

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