The biggest difference between copywriting and content writing lies in its intent. In the shortest of words, copywriting is about selling while content writing is about building trust. But obviously...

Professionally, I come from a weird-ish background – a Bachelors in Electronics Engineering and a Masters in Communications (Arts), along with almost a decade of experience in content and communications...

Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...