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Strategic Communications

Intuitive vs Acquired Behaviour

Take a look at this webpage below. There are five links. Can you identify them all? There is a high chance that the first link you saw was the orange coloured ‘continue reading’ link at the bottom. Absolutely...

Vijay S Paul
4 min read
Improving content management
Content Strategy

7 Steps to Improving Your Organization’s Content Management

Question: Do you have a record of all the content that your organization has? And do you have a proper strategy for managing this content? For organizations big or small, content management has become the need...

Vijay S Paul
5 min read
Strategic Communications

9 Key Ingredients to Building a Great Company Culture

Introduction Whenever we have discussions about a great company culture, Google’s name does pop up. After all, they are famous for their colourful and lively offices, ping-pong tables, slides, snacks...

Vijay S Paul
8 min read

Popular articles

Content Strategy

What is Content First Design?

Does a film director shoot all the scenes without a script and then add all the dialogues in the end? No right. He first needs a script and then plans all the work around it. That’s exactly how content-first design works. What is Content-First...

7 min read

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