Copywriting is about persuasion. A skill highly desirable in the marketing and design industry. And while there are a lot of copywriting books available, most of them focus on writing skills. However, in this...

I have to agree, there are not a lot of books out there specifically for Internal Communication Specialists. Yes, there are lots that talk about communication in general. But if you are someone who works in...

Short answer Yes, you should blog consistently if you are trying to build a readership. Long answer If you have been asking yourself the above question, I get where you come from. All these years, I too would...